Extra Expo in ITB!
ITB, the world’s largest travel trade show, took place from 4 to 8 March 2015 in Berlin, Germany. 10,096 exhibitors from 186 countries represented in 26 display halls presented their products and services to 175,000 visitors. Parallel with the trade show, the ITB Berlin Convention, the largest travel industry event of its kind in the world, was held from Wednesday, 4 to Friday, 6 March 2015.
Stefanie Heuer visited ITB Berlin on 4 and 5 March in order to get in touch with tour operators to promote EXTRA EXPO. Starting from the appointments organized in collaboration with ENIT, other several contacts with tour operators were established. They showed particular interest in the unique approach of EXTRA EXPO, that mix tourist attractions with industrial heritage of European countries. Numerous tour operators already offer tourist products in the participating countries and are specialized in educational or cultural travels. A “European route of marble” could hence complement the existing tour offers and give an interesting twist to it.